I happen to have the fortune of knowing the fellow behind this endeavor. He's highly knowledgeable about teas, his family's been in the trade for a very, very long time. (He's Persian, for those of you who'd make the connection.) This is him taking up the family trade.
I may be getting a discount code; if so, I'll update this post later. If you are interested I can also pass it along to see if it generates more codes.